The purpose of this article is to outline effective strategies for implementing dietary behavior change within groups that optimizes the long-term health of the population. There are three equally important areas of consideration; education, motivation and on-going support. In the book, Switch: How to Change When Change is Hard, the authors (Heath & Health, 2010) found that most successful changes share a common pattern. The pattern involves the leader of the change addressing the rational mind with education, the emotional mind with motivation and aligning the environment so that positive change is the path of least resistance. I would also add that the implementation of this pattern is not a linear process, but requires ongoing evaluation of these three areas.